What is Wine-Extra?

A revolution in wine media, WINE EXTRA effectively targets the active
and enthusiastic wine consumer in South Africa.

placeholder+imageWine Extra targets the active and enthusiastic wine consumer in South Africa. Already in its 4th year, Wine Extra utilizes the fastest and best online magazine services available.

Unlike other online food/wine publications entering the market, Wine Extra steals a march on its competitors by already having a circulation of 17,200 that is fully CPA compliant. Our Facebook page has three times the 'likes' of our rivals and we also have a strong Twitter following.

Vibrant and entertaining, Wine Extra delivers what wine lovers want: fun, clear and easy to read advice on what to try and buy in bite-sized consumer-friendly editorial. Averaging 40 pages and designed to be a 15-20 minute read, Wine Extra is the wine magazine for people who want to know: "Does it taste nice?" …and that's most wine lovers! Whilst an obvious fit for wine brands seeking customers, Wine Extra is also uniquely placed for advertisers wishing to align their brands with affluence and success. It's furthermore reassuring to know that our readers like to spend their money spoiling themselves.

The above relates purely to those who have opted-in for a subscription. As an internet based magazine WINE EXTRA is available world-wide and has readers from 104 different countries to date, and counting! The magazine already boasts an impressive 2,500 readers from China and the Far East.

Here's who they are:

Sex:

52% Female / 48% Male
Age: 54% Under 40 yrs.
  42% Over 40 yrs.
Income 42% R10k to R25k p/m
  45% R25k to R59k p/m
  11% R60k to more p/m

Here's Where they are

JHB: 54%
CT: 35%
PE: 11%

The above relates purely to those who have opted-in for a subscription. As an internet based magazine WINE EXTRA is available world-wide and has readers from 104 different countr ies to date, and counting! The magazine already boasts an impressive 2,500 readers from China and the Far East.

The Facts:

*22,000 Current subscribers enlisted
via The Wine Show and continual online registration
on wine-extrra.co.za
*3,000 additional visitors per
month via web traffic
10-YEAR MATURED
WINE BUYERS DATABASE

 

*22,000

Celebrity InterviewsEXCLUSIVE INTERVIEWS

Every issue we interview a celebrity/personality about what wines they love, and why they love them. The celebrity in question will feature on the Front Cover (surely it’s more interesting than wine bottles?).

TASTE TEAM

The original ‘consumer report’ on wine reviews. Our Taste Team consists of 5 Wine lovers who represent a wine-loving public and a monthly guest taster. Every month 6 wines are tasted and reviewed in no more than 60 words. Reviews always include the retail prices, producers’ websites and stockists, to help drive sales.

SPECIAL REPORT

A more in depth look at educating readers on the subject at hand - wine. Informative, interesting and educational, but without making things too technical, this section is aimed at the curious wine lover and answering those questions which might seem intimidating to some.

LIVIN' THE LIFE

Our Editor, Maryna Strachan, is living the winelands lifestyle that so many of our readers aspire to. She’s at the events, the launches & lunches, the polo and all the best festivals. Every month she gives the readers a fun and flirty insight into “livin’ the life” .

NOW YOU'RE COOKING

Over 30% of our visitors/readers attend the free demonstrations in our food theatre at The Wine Show. They want top tips and easy recipes and who are we to deny them? Every issue features a local or international Chef along with one of their favourite recipes and a perfect wine pairing.

GET OUT

Most of our readers are in Gauteng, Cape Town, Durban and PE. They like wine events. We give them a locally relevant round-up of what’s coming their way winewise each month.

WE'VE BEEN DRINKING

Throughout the month we sample and taste a range of wines and this is the section where we like to highlight specific wines that have really caught our attention, giving a focus to the farm, its owners, the winemaker and the actual wine.

12 Questions:

We ask some of the well known and recognised industry personalities 12 poignant questions relating to the South African industry. Their honestviews and opinions on how they interact, market and promote their products and see the local and international industry is always an interesting and often controversial read.

Regional Guides & Diary

Into the Spirit

It’s all about the fun side of spirits, showcasing a particular spirit brand and a delicious cocktail. Getting “Into the Spirit” of things is a great way to learn about new spirits and provides the perfect platform and opportunity for a range of brands to promote themselves to people who enjoy life whilst enjoying a yummy tipple.

Advertising specifications

Postition Printed issues* 1-4insertions 5-8insertions
8% Discount
9+insertions
12% Discount
FCDPS 18,500 12,950 11,914 11,396
IFC FP 10,800 7,475 6,877 6,578
DPS 15,700 10,850 9,982 9,548
FPS 8,800 5,500 5,060 4,840
HP 4,100 2,850 2,622 2,508
*Printed issue dates, May 2016, June 2016, August 2016, September 2016 and November 2016

 

Advert Specifications:

  • DPS 420mm (W) x 297mm (H)
  • FP 210mm (W) x 297mm (H)
  • HP Horizontal 210mm (W) x 148.5mm (H)
  • HP Vertical 105mm (W) x 297mm (H)
  • QP Horizontal 210mm (W) x 74mm (H)

Adverts to be supplied in high resolution .pdf format without bleed. All fonts converted to paths. All photos to be 300dpi at actual size.
Download the booking form here

Contact:

Managing Editior - Maryna Strachan - 084 477 4645 - maryna@wine-extra.co.za

Account Manager - Tristan Richmond- 021 824 3134 - tristan@wineshow.co.za